FROM SSE RIGA TO BUILDING WITH AI
Build something useful.Let it run. 01 Use it.02 Check it.03 Design yours.
I sat where you sit. My first business: free student copies, paid for by ads.
Jeff Burton. Co-founder of Electronic Arts
01 / 04
When did you know EA's customers really wanted what you built?
While we talked,it worked. Pages delivered in class —
Classroom rating —
Recorded classroom demonstration. Live room counters and student submissions are not included.
The service delivers pages automatically. People built and maintain it.
THE COMMON PATTERN
A task ends.A service runs again. People still own the goal, the limits and the exceptions.
OUR BUSINESS DESIGN MODEL
Three jobs to design.
Grow Serve Improve
Order → Make → Check → Deliver
Grow Useful page → share link → next user.
Serve Make → check → deliver.
Improve 15 ratings → test new instructions → keep if better.
Illustration, not live data. A design lens—not three required agents. Changes update instructions, not model weights.
TWO WAYS TO ORGANISE THE WORK
Workflow or agent?Fixed workflow Code chooses the sequence. Startup: draft → check → repair.
Agent AI chooses an allowed action. Simulation: talk, refine or vote.
Both can run unattended within a defined scope.
RUNNING UNATTENDED NEEDS MORE THAN A MODEL
What keepsthe routine running? Trigger A clock or event
Runtime A worker that stays available
State Progress saved between runs
Boundaries Checks, limits and a stop path
You set the goal, budget and stop rules. Monitor failures, cost and manual work.
THE CHALLENGE
One loop.Real users. In four weeks, launch something people use every week. Let its routine run without you.
The topic is open. The users must be real.
SMALL STEPS, EVERY DAY
Your four weeks. Week 1 Ship. Practise daily with AI. First version. 5 users.
Week 2 Run. Every day. 10 real users.
Week 3 Grow. 30 real users. Try for the first euro.
Week 4 Prove. Learn from feedback. Rehearse the demo.
30+ users outside your team, or 3 paying2 weeks running daily on its ownPeople return week by week
EXERCISE 2 · DESIGN YOUR OWN
Describe one useful loop. Every [trigger] , we make [result] for [people we can reach] .
We check [your rule] . If it fails, we [your safe action] .
Reuse your problem—or choose a better one. Add a quality check and a safe failure action.
WORKSHOP EXERCISE · RECORDED CONTEXT
Your turn: send your ideas. In class: seven minutes to send ideas. Then read the Top 3 and ask what makes number 1 good.
Browse the workshop ideas → This copy does not connect to live intake, scoring or the projector board.